RFID Not Infiltrating The Masses Fast Enough For Wal-Mart


Tuesday, July 3 2007


The average shopper at a Wal-Mart supercenter finds only seven of the 10 items on his or her shopping list.

Enter RFID to help speed checkout times.

“We don’t decide how long the people are in the store,” Wal-Mart marketing chief Stephen Quinn recently told the Pioneer Press. “What we decide is how easy it is for you within the 21 minutes you’ve allocated to get what you want.”

Many of Wal-Mart’s big-box brethren, from Home Depot Inc. to Best Buy Co., are also pursuing the goal of making their premises less overwhelming for shoppers by looking into revamping their back-end warehouse systems with RFID.